Eurosport wins Olympic TV rights for Europe
The European television rights for the Olympic Games have been awarded to Eurosport and its parent channel in a 1.3bn euros (£922m) deal.
It means the BBC could lose coverage of the Games in the UK from 2022, although Eurosport’s parent company Discovery may lease back some of the rights.
The European rights are currently split up, country by country.
The deal will be effective for most of Europe from 2018, and in France and the UK from 2022.
Eurosport does not currently have a free-to-air terrestrial channel so it would either have to acquire one or license the coverage to another broadcaster like ITV, Channel 4 or the BBC.
In a statement, Discovery said it was committed to broadcasting a minimum of 200 hours of the Olympic Games and 100 hours of the Olympic Winter Games on free-to-air television during the games period.
Media watchdog Ofcom lists the Olympics as a category A event which must have live coverage made available to free-to-air channels.
Thomas Bach, the president of the International Olympic Committee, said: “The revenue generated from this long-term partnership will be redistributed by the IOC across the Olympic Movement to support the development of sport around the world.”
The first Olympics to be broadcast on the BBC came from London in 1948. Since then, it has broadcast the Games continuously since Rome 1960.
The 2016 Olympics will be held in Rio de Janeiro in Brazil, while 2020’s event will take place in Tokyo, Japan.
The host city for the Winter Olympics 2022 will be announced at the end of July.
Source courtesy of: BBC
Providing coverage of women’s football from all around the world!