“German public broadcaster ZDF has fallen offside with football fans over a controversial television advert to promote matches involving the national women’s team at the European Championships in Sweden.”

What do you think about this commercial? Do you agree that it is “sexist and totally embarrassing”?

  • More sources:

http://www.bild.de/sport/fussball/fussball-em-frauen/zdf-ueberdenkt-waschmaschinen-spot-31279846.bild.html

http://exame.abril.com.br/marketing/noticias/campanha-causa-polemica-ao-associar-futebol-feminino-a-maqui

http://www.derwesten.de/kultur/fernsehen/zdf-zeigt-humor-waschmaschinen-spot-nun-mit-kerl-id8182882.html

4 Comments
  1. gromit 6 years ago

    Thank you Izzy :o)

  2. gromit 6 years ago

    I think – I can make a mistake, of course – that the intentions were probably the reverse, but it is so badly conceived and done that the result can seem ambiguous. I explain myself : I (want to) believe that the aim was to say : “Hey ! girls play football as well as men do, bring dirty footballs at home as men do, where the man is doing the homework (ironing the girl’s stuff) as girls do”. In other words, boys will be girls, and girls will be boys in the representative clichés. I think there is a second degree, but, again, it’s really badly done.

  3. Author
    Izzy 6 years ago

    I thought the advertisement was not good… and a while sexist, because I doubt they would put a advert about washing machine in the Men’s Soccer Euro championship.

  4. gromit 6 years ago

    It’s a stupid and bad advert because it had no real relation with Football, and it’s not even funny, but it’s not “sexist”. If it is, what’s the meaning then of the man ironing his GF’s (?) shirt, that is doing a “supposed” typical women’s job ? Sexism is a much too important, serious and hateful thing to be fought, to see it everywhere and all the time. And that’s the danger. Seeing sexism absolutely everywhere has for consequence to trivialize real sexism.

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