Marta is the most marketable female athlete in Brazil
Repucom has put together a list of the most marketable female athletes and Brazil women’s soccer player Marta is number 1 in the list for her country.
Marta, the 5-times FIFA World Player Of The Year, is the most marketable female athlete in Brazil! The text below is from Repucom and explains how they have calculated their results and summarises Marta’s achievements so far and why she is the most marketable female athlete in Brazil.
The Celebrity David Brown Index (DBI) is a tool which sports marketers use to understand the public’s perceptions of over 7,000 personalities representing the views of over 1.5 billion people. It provides insights into specific demographics including age and income groups to give a clear picture of how audiences perceive a personality or athlete. These perceptions are measured against eight key attributes which, when combined together, give an overview of that person’s marketability. The DBI is displayed on a scale from 0 to 100 points with 100 points being the highest mark to attain.
Marta Vieira da Silva
Date of Birth: 19 February 1986
Birthplace: Dois Riachos, Alagoas, Brazil
Marta Vieira da Silva, commonly known by her first name, is one of the most talented female football players and tops the all-time Women’s World Cup goal scorer list alongside German legend Birgit Prinz. At the 2007 Women’s World Cup, Marta won both the Golden Ball and the Golden Boot awards. Marta was named FIFA World Player of the Year five consecutive times between 2006 and 2010. The 28-year old currently plays for FC Rosengård in Sweden. With 97.4 per cent of people knowing Marta in Brazil, it is no surprise that “Pele with skirts” features in Puma’s “Forever Faster” campaign with Usain Bolt and Mario Balotelli and is the most marketable female athlete in her home country.
The WSU Team bringing you news and updates from the world of women’s football.