Rossonere Sign Banco BPM Shirt Sponsorship Deal
AC Milan has recently announced a historic partnership with Italian bank Banco BPM: a multi-year shirt sponsorship deal which will see the sponsor’s logo on the front of the club’s women’s soccer team, AC Milan Women (or Rossonere for short). This is important news for the entire global women’s soccer community as this is the first-ever shirt sponsorship deal that’s reached exclusively with a women’s soccer team.
A long-time partnership
Banco BPM was a long-time AC Milan partner. The bank has become a Major Partner and Official Bank Sponsor of the Italian team for the 2013-2014 season, and the relationship between the two has been ongoing ever since, even during the months when Italian football was reduced to virtual sports to bet on. Last August, AC Milan’s Women’s First Team was presented at the bank’s headquarters, and this year, the relationship has gone one step further.
The sponsorship deal is important to show AC Milan’s commitment to inclusive positioning and growth of the women’s game, also supporting the club’s modern strategic vision to have the women’s team stand on its own financially. This deal will help the Rossonere to become an independent entity with its clearly defined identity, values, and objectives. And these happen to align perfectly with those of the shirt sponsor.
“After having hosted the commencement party for AC Milan Women’s team last season, today we are proud to have our logo on the kit of these athletes whose hard work and dedication prove the importance of playing sport at such a high level,” Banco BPM CEO Giuseppe Castagna said. “One of the objectives the Bank has set itself is to promote awareness of gender equality, supporting all-female activities and projects which valorize women and their human and professional expertise. This partnership with a great club like AC Milan allows us to accomplish our goal while sharing the values of sport: team spirit, passion and hard work as a sport is synonymous with education, training, social responsibility and integration”.
“We watch the women’s team with immense pride at AC Milan and we are thrilled that one of our most valuable partners Banco BPM has made the commitment to support our vision for growth”, AC Milan CEO Ivan Gazidis added, “becoming the team’s first independent shirt sponsor. The passion and professionalism that the Rossonere show every day is unmatched and, as a club that prides itself on inclusiveness and integrity, we at AC Milan are confident that this is just the beginning of great things to come, with the support of Banco BPM”.
“Stepping out onto the pitch with our own identity and seeing first-hand the club’s commitment to the growth of our team and our game really does give us the confidence and belief that we can continue to succeed on-and-off the field,” Valentina Giacinti, captain of the Women’s First Team commented.
The Rossonere in a nutshell
AC Milan Women was established in 2018 after the Milan-based club acquired the Serie A license of Brescia-based women’s soccer team Capriolo. 12-time Serie A goalscorer and first female Italian Football Hall of Fame inductee Carolina Morace was named as the inaugural head coach of the team. In its first season, the Rossonere failed to qualify to the UEFA Women’s Champions League by just one point.
Now, the team is preparing to return to the field as the debut of the Women’s 2020/21 Serie A season is getting closer. The team’s next game will take place on August 23, against Fiorentina,
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