Photo: Sabrina Buljubasic
The game against England was a turning point for women’s football in Bosnia.
Bosnia and Herzegovina may have just become the latest country to finally recognise their women’s national football team.
A campaign stating that people need to support women’s football and their national team was launched ahead of their UEFA Women’s EURO 2017 qualifying match against England (12 April), which attracted social media endorsements from top men’s players such as Edin Dzeko of Roma. The campaign which was led by the BiH FA and developed by Ebbe Comms agency and the Fare network put on a media training day on how to report on women’s football.
As part of their community engagement initiative, 600 school children attended a training session with the WNT.
The match against England showcased a vast improvement, where they would usually host a crowd of less than 100, they attracted up to 4,000 fans.
It is remarkable how with the help of media, the outlook can change and the result of which attracts more fans, including famous players and popular media figures in the country.
Bosnia were defeated 1-0 on the day, but given their opponent, (ranked number 4 in the world), it was a good result and showed that they could go up against the strongest teams in the world.
Despite the loss against England, Bosnia have won in so many ways, for the first time the highlights of a WNT match were shown on TV, reports of the game made the newspapers and there is a genuine buzz and excitement about the sport.
Lets hope the support continues for the women’s game in this country and that others follow in the same direction by taking a moment to stop and look at the incredible passion for the game and what they are trying to achieve and see how much the support can make a huge difference.
Thank you to Sabrina Buljubasic for highlighting this positive turning point for women’s football in Bosnia.
The WSU Team bringing you news and updates from the world of women’s football.