UEFA seminar “Management and public relations in the women’s football” finished in Frankfurt (Germany).
The seminar was held at the headquarters of the German Football Association, and it was attended by delegations from Ukraine, of Denmark, Austria and Germany.
During the three days participants discussed the main directions of development and marketing and sponsorship concepts in women’s football.
From debut to the seminar involved the best specialists of the National Women’s Football Association German-led Steffi Jones, representatives of women’s top clubs in the country – “Wolfsburg” and “Frankfurt”.
Ukrainian delegation Executive Director Deputy of the Football Federation of Ukraine Ivan Shepelenko, specialists Committee Women’s football FFU – Ruslan Didenko, Maria Kuznetsova, as well as leading football clubs female experts – Angela Chernobay (“Zhytlobud-1”), Mykhailo Ovchar (“Naftokhimik”) Maxim Minin (“Donchanka”), Vladimir Maharramov (“Legend”), Vasyl Mamchur (“Family”), Evgeny Pogorelov (“Zhytlobud-2”), Alexander Mikyshkov (“Ilichevka”), Alla Gres (“ATEKS”).
During the workshop, participants reviewed and discussed the following topics: “Public relations, management of relations with the media and TV appearances in preparing the national level”, “Structure and marketing of women’s Bundesliga in Germany”, “Involving sponsors in women’s football.” In addition to theoretical studies there was also practical course.