USA’s Success in Women’s Football is worth Gold for TV and Bettors

USA’s Success in Women’s Football is worth Gold for TV and Bettors

Not all the nations that will be competing for gold in women’s Olympic football tournament are known but most of the major protagonists have already qualified for Tokyo, including the USA, Canada, Netherlands, Sweden, Great Britain, Brazil and host nation Japan.

By and large, United States is expected to be the presumptive favorites across top-rated sports betting platforms but Japan, as home favorites, will be serious contenders, alongside European powerhouses the Netherlands, Sweden and Great Britain.

The world was recently treated to the aforementioned nations at the 2019 FIFA Women’s World Cup in France, a perfect precursor to the much-anticipated Olympics in Tokyo, and if the level of play is anywhere nearly as good as it was last summer then footy fans have something special to look forward to.

Football (or soccer as it is known in North America) is undoubtedly one of the most popular sports to bet on the world over, which means it’s likely to enjoy the biggest pull amongst punters at the upcoming 2020 Summer Olympics in Tokyo.

Traditionally, men’s football has long dominated the scene as one of the premier events, but women’s football is fast growing in prominence since formally being introduced to the biggest stages in the game, World Cup and Olympics.

One of the main protagonists in the growth and development of women’s football globally is the success of the United States Women’s National Team (also known by the acronym USWNT). Since women’s football burst to wider audiences around the world, the Americans have ruled the roost by winning more accolades than any other nation at both the World Cup and Olympic games.

Indeed, the 2019 Women’s World Cup in France was an unequivocal success in terms of fans and attendance, breaking ground for both TV ratings and betting volume. A trend that is likely to continue growing in the women’s game if recent performance is anything to go by.

The Women’s World Cup was first introduced in 1991 and the American’s have won four of the eight titles, including back-to-back victories in 2015 and 2019. Women’s football entered the Olympic games in 1996 in Atlanta, a debut tournament the hosts won to the chagrin of home fans. USWNT went on to win four of the six tournaments, their last gold medal coming at the London 2012 games.
Arguably, of the two major events, the World Cup has brought more attention to the women’s game than the Olympics, only because the former is focused exclusively on the beautiful game of football whereas the Olympics is about more than just one sport. It’s an event for all athletes, both men, and women, from just about every major recognizable sport.

The 2015 World Cup final, which featured the USA taking on Japan, remains to date one of the most viewed soccer matches in the history of American television with approximately 23 million tuning into the final across the United States.

Following the culmination of the 2019 Women’s World Cup, a tournament that saw the USA women practically decimate the entire field on route to victory, FIFA announced record-breaking numbers, from a combined 1.12 billion viewers tuning into the official broadcast coverage of the entire tournament to an average live audience of 82.18 million and a total of 263.62 million unique viewers tuning in to the final between the USA and Netherlands.

Those are staggering figures, impressive numbers for women’s football without a doubt, attesting to the fact that the women’s game has well and truly arrived at the forefront of the “beautiful game’s” repertoire.

Women’s soccer has come leaps and bounds over the last two decades. Investment in the sport has led to more exposure and recognition and a natural by-product of such key moves is an ever-increasing depth of talent and standard of play the world over.

The women’s game is just as good, riveting and entertaining as the men’s game. Nowadays, women footballers are household names, none more so than Americans such as Alex Morgan, Julie Ertz, Kelly O’Hara, and Becky Sauerbrunn, to name a few, all of which are recognizable stars in their own right.

Meanwhile, left-winger Megan Rapinoe rocketed to fame, reaching iconic levels following the 2019 World Cup in France for her stellar play, trademark goal celebration, unique hair color, and activism. Her latest mission is to secure equal pay for women’s football.


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